KOL Marketing is Broken. Here’s how we’re fixing it

You might think about brand deals when content creators flash products on social media. Those quick posts often leave users feeling empty and brands seeing minimal value results. The trust level among audiences drops every time creators force unnatural promotions into their feeds. The mechanism behind these partnerships usually lacks depth and genuine value alignment. You can spot these hollow promotions from miles away—creators using words their loyal fans have never heard them speak. Why Traditional Approaches Fail Traditional Web3 Influencer Agency often shows major flaws in execution and strategy. You can never build solid relationships when brands treat creators as simple media spaces rather than equal-value partners. Mismatched brand-creator partnerships create inauthentic content. Short-term focus produces minimal lasting impact Audiences detect forced promotions immediately The measurement relies solely on basic engagement metrics These basic flaws drive users toward content f...